The Fourth Way of Futurism
A method that embodies enthusiasm.
Evidence shows that global business transformation is in a brittle state. Drawing on pioneers, artists, athletes, philosophers and psychologists who had the courage to shape better worlds, Humans In The Machine reflects an idea gathering momentum: businesses must become more human to realise their future potential.
The HITMXE® method turns the Enthusiasm Wave into direction, action and growth.
From an evaluation of global business transformation, to the phenomenon of complexification, inspiration from courageous ideas and decades working with businesses of all shapes and sizes. Think of it as the path of right resistance.
Where the attention economy pulls us off‑centre, HITMXE restores individual agency.
Pronounced HITME, part of our idea came from athletics and elite sports. In fact, we took input from one of Singapore’s most respected weightlifting voices Iriving Henson to form the 4R method.
We promise to meet anyone feeling between worlds in the “hit me” moment of truth. A shared readiness to take risks, invest energy, speak honestly and face consequences.
X shows humans and machines moving in harmony, sharing the same DNA.
We begin where it hurts. The weakest link breaks the chain.
That’s where real change happens.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
Ralph Waldo Emerson
The challenges we’ll confront and reasons for enthusiasm.
Behaviour change often evokes painful memories of grinding towards seemingly unattainable goals. These can distort perception toward pessimism and fatalism, when the reality isn’t that way. We need to look in more of the right places.
A benefit of the HITMXE™ 4R method is that no matter what kind of work we undertake and in what area, there’s guidance on what happens next that’s modular and flexible to all capabilities and capacities.
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Helps teams take action through diagnosis of a presenting problem causing growing pain.
Outcome: Reveals how closely business words match business actions.
Like our bodies, organisations of all shapes and sizes possess problems and impairments where causes are all too often hidden by a conflation of symptoms: hearing, mobility, coordination, core strength, all issues that get in the way of growth. We start with a “Reveal to Release” diagnosis session to determine which of the 10 key sources of pain are getting in your way.
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Creates team headspace through targeted pain relief having diagnosed the presenting problem.
Outcome: Releases operational capacity to adapt and recover from setbacks.
Targeted relief and management of diagnosed pain points. Typically delivered as Problem-Based Assignments against aligned outcomes. The goal is tactical tweaks that create space - mental, physical and temporal - utilising our expertise and playbook of solutions. Your organisation will have less pain and be more ready, able and motivated to pursue its full potential.
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Invigorates teams to go beyond problems, to ideate and formulate new positive practices.
Outcome: Retrains to consistently generate and harness creative thinking.
Your organisation is ready, able and motivated to pursue its full growth potential through strategic design. We have a target state in mind that every type of organisation can aim for to thrive in an global integrated network economy. Growth strategies that create a new consensus between collaboration and independence. Underpinned by a clear Go-To-Market strategy, roadmap and effective adaptation to emerging technologies.
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Enthuses teams to own and sustain growth by embracing the ever-changing environment.
Outcome: Reinspires change to be responsive to market evolution.
We want to be able to tell meaningful, inspirational stories. That means instituting accountability for change outcomes at each stage and reviewing accomplishments (or failures) against today’s norms, to create dynamic positive reinforcement strategies. There’s craft to how we work with feedback beyond the functional, because humans respond to stories not systems.
A future-fit business protects five core attributes; Openness, Realism, Resilience, Divergence and Coherence. Attaining these attributes releases future potential as cultures of enthusiasm.
We’re designed for AI
AI marks the shift from an industrial culture of diligence to a resourceful culture of ingenuity, where people use intelligent tools to think and act bigger.
By partnering with AI rather than remaining bound to outdated reward systems, individuals expand their capability, strengthen judgment, and operate with greater creativity and adaptability.
design principles
Desired outcomes as our
Openness
Realism
Resilience
Divergence
Coherence
Cultural icons show us better than anyone how to be more human, choosing enthusiasm to change hearts and minds.
To imagine the future, we reflect on the past. Look at Da Vinci, Warhol, The Beatles, Mead, Fonda, Iyengar, Bowie, Yayoi, and Beyonce - they changed the world we live in.
