Services for SMEs to bridge the productivity gap with common sense digitalization.
HITMXE® offers an independent, impartial view of transformation, integration, systems and change from decades of real-world experience. The highs and lows of being at the forefront of digitalisation. The big vending, consulting and agency model needs change, since failure is the trend, not the exception.
SME
From growing pain to gazelle
Problem: SMEs struggle with resources, vision and skills to make change last.
74% of SMEs lack a digital strategy and roadmap to navigate their future Go-To-Market path.
(McKinsey)
Mission: You are a business owner, functional or digital leader looking for ‘common sense’ SME digitalisation playbook galvanising CX, sales, channels, creative and technology goals into a prioritised digital initiatives roadmap and pragmatic budgeting plan against aligned growth outcomes.
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Diagnosis: A “Reveal & Release” session to fully understand desired goals and outcomes and determine which of the 10 key sources of pain are getting in your way.
Problem-based assignments: Custom programs built around presenting problems diagnosed in the R2R session, offering you targeted relief and management of problems against aligned outcomes.
Integrated narratives: No matter the work we do together, we will always formulate and ideate the best way to convey your value proposition, your brand and creative messaging. -
Digitalisation strategy: outlines your current reality, future strategy, mission and business priorities. A blueprint for digital initiatives that will enable the future strategy, change required within and the means to track attainment.
Prioritised roadmap & KPIs: maps out how digital initiatives support the achievement of business outcomes, without disrupting BAU. A bespoke prioritisation process to take to the pain out of budget planning
Go To Market strategy: a detailed plan of how your SME will find, reach and convert core customers, and identify adjacent or breakout customer opportunities effectively through direct and indirect channels.
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Realism: Aligned vision and strategic clarity for digitalisation, emphasising creative problem solving in addressing pain points.
Resilience: Holistic approach ensures all business functions and resources are integrated, aligned and working towards common goals in the roadmap.
Divergence: Agile creativity without huge teams and huge bills, aligned to a practical scorecard approach.
Coherence: Detailed Go-To-Market strategy enhances customer acquisition and conversion through optimized channels.
