🧭 Start Here: Your guide to how we help organisations embrace futurism with enthusiasm

Welcome to Humans In The Machine: the home of the HITMXE® method.

🔍 What is Humans In The Machine?

Humans In The Machine is a boutique consultancy specialized in smart choices, for an increasingly complex world. Helping Startups, SMEs, MNCs and institutions achieve lasting change by focusing on finding causes, divergent thinking and harmonizing technology with humanity.

We offer an independent, impartial view of transformation, integration and change from decades of real-world experience. The highs and lows of being at the forefront of digitalisation.

Humans In The Machine is built on an integration problem that Big Tech, Big Consulting and Big Agency have failed to solve, and a belief that change is inspired not incorporated.

🔍 What is HITMXE®?

The HITMXE® 4R method for lasting change was created from an evaluation of business change globally, inspiration from free-thinking pioneers, creatives and decades working with clients across scales, sectors and geographies.

This evaluation revealed ten key sources of growing pain, which form the customised programs that first and foremost provide targeted relief, then a process and mindset shift for sustained growth outcomes.

🚀 What is our Mission?

HITMXE® is on a mission to become the activism platform for a healthier marketplace, by helping 1 million challenger businesses achieve lasting change.

Because the world needs more challengers and everyone can adopt a challenger mindset. Our challenge to you is to forget the fads, so that we can get future-fit!


👥 Who are we for?

Startup Founders, Venture Capitalists, Angel Investors & Incubators

1️⃣ Seeking dimensional brand strategy beyond growth hacks

2️⃣ Expertise to fully conceptualise your venture into a “Minimum Lovable Product”

3️⃣ Want to build future-fit systems, not just MVPs

4️⃣ In need of a clear, transformative problem statement and focused differentiation points

5️⃣ Product-market fit and GTM strategy, for a smart scale-up and to help attract the right customers.


SME Owners, Functional and Digital Leaders

1️⃣ Looking for ‘common sense’ SME digitalisation playbook

2️⃣ Need to galvanise CX, sales, channels, creative and technology goals to boost productivity

3️⃣ Prioritised digital initiatives roadmap and pragmatic budgeting plan

4️⃣ Looking for practical frameworks that bridge critique and action

5️⃣ A detailed plan of how your SME will find, reach and convert core, adjacent or breakout opportunities.


Corporate Marketing, Technology, Workplace and Product Leaders

1️⃣ Seeking a business design and ecosystem strategy to navigate accelerating technological upheavals

2️⃣ Disappointed with the impact of technology, marketing and experiential investments

3️⃣ Seeking to reframe opportunities with transformation, innovation or CX initiatives already under way

4️⃣ Seeking to expand team creativity, creative-problem solving skills and AI readiness

5️⃣ Ready to preserve resonance and brand dimensionality in AI-flattened networks.


Conference or Event Organiser, Speaker Bureau, L&D or Education Institution

1️⃣ Looking for an engaging, thought-provoking speaker to present a keynote or join a panel

2️⃣ Looking for an expert workshop facilitator

3️⃣ Authoring thought leadership or commentary on future-forward topics driving business discourse.


🌰 In a Nutshell - What HITMXE® offers

Explore our modular, scaled offerings and perspectives:

🤸🏽‍♀️Our Method → Reveal, Release, Retrain, Reinspire for growth outcomes

🎯 Expertise Topics → Inspire audiences and open discourse about future-fit topics

🤝 Manifesto → The importance of why we do what we do

🔮 Blog → Essays, perspectives, and frameworks in motion

🧠 Team → Meet the brains behind the business

💬 Contact → Start a conversation or book a diagnostic session.

💡 How to engage us

Choose your topic or path:

Read the Minimum Lovable Product framework

Explore Networked Design Strategy for tech-led transformation

Subscribe to our upcoming newsletter or Substack

Book a diagnostic or workshop.

Let’s work together