Welcome to Humans In The Machine: the home of the HITMXE® method.

🧭 Start Here: Your guide to how we help organisations embrace futurism with enthusiasm

1. What is Humans In The Machine? 2. What is our Mission? 3. Who are we for? 4. What do we offer? 5. How to engage us?

HITMXE® is on a mission to become the rehumanising platform for a healthier marketplace. Helping 1 million challenger businesses achieve lasting change. Because the world needs more challengers and everyone can adopt a challenger mindset.

🔍 What is HITMXE®?

Humans In The Machine is home of the HITMXE® Enthusiasm Wave and the HITMXE® 4R Method for lasting change.

These were created from an evaluation of business change and complexity globally, inspiration from free-thinking pioneers, creatives and decades working with businesses of all shapes and sizes.

This evaluation revealed ten key sources of growing pain - which we call complexity triggers. These form customised programs that provide targeted relief, before shifting to sustained growth outcomes.

Pronounced “HIT ME”, a big part of the idea was inspired by the fitness and elite sports. We promise to meet you in the ‘hit me’ moment of truth. A shared readiness to take risks, invest energy, speak honestly and face consequences.

We begin where it hurts, because the weakest link always breaks the chain. That’s where real change happens.

🔍 What is Humans In The Machine?

Humans In The Machine is a boutique consultancy designed to scale with Startups, SMEs, MNCs and institutions. In a complexified world, we help businesses find their courage and make change last. We focus on finding causes, divergent thinking and harmonizing technology with humanity.

Humans In The Machine is built on an integration problem that Big Tech, Big Consulting and Big Agency have failed to solve, and a belief that change is inspired not incorporated.

We offer an independent, impartial view of transformation, integration, systems and change from decades of real-world experience. The highs and lows of being at the forefront of digitalisation.

🚀 What is our Mission?

HITMXE® is on a mission to become the rehumanising platform for a healthier marketplace, by helping 1 million challenger businesses achieve lasting change.

Because the world needs more challengers and anyone can grow a challenger mindset. Our challenge to you - forget the fads, get future-fit with us!


👥 Who are we for?

Startup Founders, Venture Capitalists, Angel Investors & Incubators

1️⃣ Seeking dimensional brand strategy beyond growth hacks

2️⃣ Expertise to fully conceptualise your venture into a “Minimum Lovable Product”

3️⃣ Want to build future-fit systems, not just MVPs

4️⃣ In need of a clear, transformative problem statement and focused differentiation points

5️⃣ Product-market fit and GTM strategy, for a smart scale-up and to help attract the right customers.


SME Owners, Functional and Digital Leaders

1️⃣ Looking for ‘common sense’ SME digitalisation playbook

2️⃣ Need to galvanise CX, sales, channels, creative and technology goals to boost productivity

3️⃣ Prioritised digital initiatives roadmap and pragmatic budgeting plan

4️⃣ Looking for practical frameworks that bridge critique and action

5️⃣ A detailed plan of how your SME will find, reach and convert core, adjacent or breakout opportunities.


Corporate Marketing, Technology, Workplace and Product Leaders

1️⃣ Seeking a business design and ecosystem strategy to navigate accelerating technological upheavals

2️⃣ Disappointed with the impact of technology, marketing and experiential investments

3️⃣ Seeking to reframe opportunities with transformation, innovation or CX initiatives already under way

4️⃣ Seeking to expand team creativity, creative-problem solving skills and AI readiness

5️⃣ Ready to preserve resonance and brand dimensionality in AI-flattened networks.


Conference or Event Organiser, Speaker Bureau, L&D or Education Institution

1️⃣ Looking for an engaging, thought-provoking speaker to present a keynote or join a panel

2️⃣ Looking for an expert workshop facilitator

3️⃣ Authoring thought leadership or commentary on future-forward topics driving business discourse.


🌰 In a Nutshell - What HITMXE® offers

Explore our modular, scaled offerings and perspectives:

🤝 Our Model → The importance of enthusiasm in a complexified world

🤸🏽‍♀️Our Method → Reveal, Release, Retrain, Reinspire for growth outcomes

🎯 Expertise Topics → Inspire audiences and open discourse about future-fit topics

🤝 Manifesto → The importance of why we do what we do

🔮 Blog → Essays, perspectives, and frameworks in motion

🧠 Team → Meet the brains behind the business

💬 Contact → Start a conversation or book a diagnostic session.


In a complexified world, we help businesses find their courage and make change last.

Let’s work together.

Get In Touch