🧭 Start Here: Your guide to how we help people find their courage and make change last.

What is Humans In The Machine? What is our Mission? Who are we for? What do we offer? How to engage us?

Welcome to Humans In The Machine:

The Fourth Way of Futurism

ꕤ The Fourth Way of Futurism

A hopeful future that begins with the human interior, not the machine exterior.

Expressing the work of Gurdjieff, Adler, Mead, and Le Guin especially, the Fourth Way of Futurism treats human flourishing and coherence as the primary technologies of progress. A futurism rooted in lived experience rather than distant expectation.

“Why wouldn’t you rehearse for a good future? I think that we should celebrate and rehearse for a bright future, and maybe it will come true.”
— Syd Mead

🔍 What is Humans In The Machine?

Humans In The Machine is designed to grow with people - in Startups, SMEs, MNCs and institutions.

In a complexified world, we help people find their courage and make change last.

We work with people between worlds — founders, leaders, creators and teams navigating the space between what was and what must come next.

We find causes, face consequences, think divergently and bring technology back into harmony with humanity.

🔍 What is HITMXE®?

Humans In The Machine is home of the HITMXE® Enthusiasm Wave and the HITMXE® 4R Method for lasting change.

Drawn from an evaluation of global business transformation, to the phenomenon of complexification, inspiration from courageous ideas and 50+ years of working with businesses of all shapes and sizes. Think of it as the path of right resistance.

Pronounced HITME, part of our idea came from athletics and elite sports. We promise to meet anyone feeling between worlds in the “hit me” moment of truth. A shared readiness to take risks, invest energy, speak honestly and face consequences.

This evaluation revealed ten key sources of growing pain - we call them complexity triggers and they form customised programs.

We begin where it hurts. The weakest link breaks the chain. That’s where real change happens.

🚀 What is our Mission?

HITMXE® is on a mission to become the rehumanising platform for a healthier marketplace, by helping 1 million people achieve lasting change.

We face an integration problem — one that Big Tech, Big Consulting, and Big Agency have each failed to solve. Despite the hype, technology promised connection but delivered digital landlords through platform‑ification. Consultants promised transformation but delivered same‑ification, pouring CAPEX into technology while producing few real outcomes. Agencies promised big ideas but delivered a creativity crisis through process‑ification.

We believe that change is inspired not incorporated. Because the world needs more courage and anyone can be more more courageous.

👥 Who are we for?

We offer an independent, impartial view of transformation, integration, systems and change from decades of real-world experience. The highs and lows of being at the forefront of digitalisation.

Founders Startups, Creators, Venture Capitalists, Angel Investors & Incubators

1️⃣ Seeking dimensional brand strategy beyond growth hacks

2️⃣ Expertise to fully conceptualise your venture into a “Minimum Lovable Product”

3️⃣ Want to build future-fit systems, not just MVPs

4️⃣ In need of a clear, transformative problem statement and focused differentiation points

5️⃣ Product-market fit and GTM strategy, for a smart scale-up and to help attract the right customers.

SME Owners, Functional and Digital Leaders

1️⃣ Looking for ‘common sense’ SME digitalisation playbook

2️⃣ Need to galvanise CX, sales, channels, creative and technology goals to boost productivity

3️⃣ Prioritised digital initiatives roadmap and pragmatic budgeting plan

4️⃣ Looking for practical frameworks that bridge critique and action

5️⃣ A detailed plan of how your SME will find, reach and convert core, adjacent or breakout opportunities.

Corporate Marketing, Technology, Workplace and Product Leaders

1️⃣ Seeking a business design and ecosystem strategy to navigate accelerating technological upheavals

2️⃣ Disappointed with the impact of technology, marketing and experiential investments

3️⃣ Seeking to reframe opportunities with transformation, innovation or CX initiatives already under way

4️⃣ Seeking to expand team creativity, creative-problem solving skills and AI readiness

5️⃣ Ready to preserve resonance and brand dimensionality in AI-flattened networks.

Conference or Event Organiser, Speaker Bureau, L&D or Education Institution

1️⃣ Looking for an engaging, thought-provoking speaker to present a keynote or join a panel

2️⃣ Looking for an expert workshop facilitator

3️⃣ Authoring thought leadership or commentary on future-forward topics driving business discourse.

🌰 In a Nutshell - What HITMXE® offers

Explore our modular, scaled offerings and perspectives:

🤝 Our Philosophy → The importance of enthusiasm in a complexified world

🤸🏽‍♀️Our Method → Reveal, Release, Retrain, Reinspire for growth outcomes

🎯 Expertise Topics → Inspire audiences and open discourse about future-fit topics

👟Services → Designed to scale with Startups, SMES, Corporates and Institutions

🔮 Blog → Essays, perspectives, and frameworks in motion

🧠 Team → Meet the brains behind the business

💬 Contact → Start a conversation or book a diagnostic session.

In a complexified world, we help people find their courage and make change last.

Let’s work together.

Get In Touch