Services for Startups
Humans In The Machine is for any person, leader, or organisation wanting to become enthusiastic about the future, wanting to change but lacking the clarity, creativity and conviction to do so with courage.
Founder
From startup to mission-driven upstart.
Build something customers love and investors grasp.
You have a early-stage business or are an investor. You’re building fast in a complex world. We help you sharpen your thinking and diagnose what’s blocking progress, turning a venture into a Minimum Lovable Product with a clear path to market.
Problem: Startups don’t stay up. Founders are too often fixated on selling up to realise the market's lasting value. A 90% growth in acquisitions instead of going public means a less healthy, less competitive marketplace. (Yale)
Consulting fails founders by treating startups like small corporates. HITMXE cuts through that: clear-eyed diagnosis, targeted problem‑solving, systems thinking and story telling.
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1) “Reveal & Release” session
A focused conversation to understand your goals, surface the real blockers, and identify which of the 10 common startup pains are slowing you down.
2) Diagnosis
You get a clear picture of what’s working, what isn’t, and what to fix first to relieve growing pain.
3) Targeted workstreams
Problem-based assignments are designed to solve the specific issues uncovered in diagnosis — not generic or paint-by-numbers consulting.
4) Narrative development
Translating setup work into a living, evolving story that makes sense, so customers, partners and investors immediately understand your value.
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Minimum Lovable Product
We shape your venture into the smallest version customers will genuinely care about, meaning the core problem you solve, who it’s for, why it matters and the mission behind it.
Business Health, Operating System & Maturity Model DecisioningWe offer a structured advisory process that helps early‑stage brands move from scattered effort to predictable, commercially grounded growth. It replaces overwhelm, guesswork, and reactivity with clear, actionable understanding of business health and maturity.
Business Model Canvas
Expanding on the concept to map out the customer segments, value proposition, revenue streams, distribution channels, key relationships, activities, resources, partners, and commercial model.
Go To Market strategy
A detailed plan of how your startup will reach and convert early customers effectively through right channels.
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In a nutshell, faster decision-making with fewer wrong turns, a clearer narrative for customers and investors and reduced cognitive load for you.
Realism: You’ll gain a clearer understanding of the specific issues hindering your progress.
Resilience: Solutions address root problems not symptoms, improving effectivity.
Divergence: A living business idea that means creativity, design, culture and comms from day one.
Coherence: Competitive strategies that build equity and ensure long-term sustainable growth.
