Our Humans
Oliver Spalding
FOUNDER & CHIEF STRATEGY OFFICER
My enthusiasm is for integration and activation built from working brand-side, in creative, customer experience and media roles. I believe in change through challenge and being in at the deep-end.
I equate business systems to human systems, that’s why HITMXE® is applicable to a person as much as a small business or a big one. It’s truly human-centric.
Oliver Spalding is an award-winning strategist. With 18 years agency-side and 8 years brand-side experience, he most recently led strategy for Publicis Groupe Singapore and Digitas APAC. He has lived in London, Shanghai, and Singapore. Oliver has built regional CRM practices, scaled digital experience agencies and spearheaded Power Of One integration across six Publicis agencies.
His leadership helped secure a 300% fee growth on the Singapore Tourism Board account and contributed to Publicis winning Best Culture Southeast Asia. At Digitas, he authored the brand’s best-ever Campaign Asia Agency Report Card score and led award-winning work recognized by Campaign Asia, Marketing Interactive, Spikes and The Webby Awards.
Known for blending technology, design, and data into resilient living systems, Oliver’s work challenges legacy agency and consulting norms and empowers organizations to become future-fit.
Corey Cruz
SPECIAL ADVISOR & CREATIVE PARTNER
I am passionate about creating things that connect with people, inspires action, and makes a positive impact.
I have a unique combination of a science degree and an arts degree, which gives me an edge in understanding and influencing consumer behavior, as well as applying analytical, divergent and design thinking to solve complex problems.
Corey Cruz is a nomadic creative director with over 25 years of experience in design and advertising, having led integrated, digital, UX/UI, social, and CRM teams in APAC and worldwide.
She has received awards and honours at major international advertising festivals, including Cannes, One Show, Spikes, and AdFest, and has served as a creative jury member at international award shows, most recently at AdStars and Clios Digital.
Corey has science and visual communication degrees and in a past life was a scientist in a molecular biology and biotech lab. Art and science are her twin loves - the subjects of her TEDx talk and continuing personal projects.
Irving Henson
My philosophy is this – I believe in positive change. Because it is human nature to want to be better. To evolve. We all have to change. We just have to take calculated steps to make sure that we change for the better.
I do what I do because helping people unleash an inner being is liberating.
CONSULTANT - PERSONAL TRAINER & DIRECTOR AT THE PIT SINGAPORE
Irving helped in the early stages of Humans Of The Machine to guide development of the HITMXE® method, in reference to best practices in whole-body fitness, strength training and performance mindset.
Irving set up the PIT to provide a space for people who want to train seriously, in the belief that training requires discipline, and disciplined people need a place to call home. Sustained growth is an outcome of PIT’s positive environment, with proper instruction and honest programmes.
Irving has more than two decades of qualifications across NASM, ISSA, and multiple international fitness bodies, including advanced specializations in corrective exercise, functional training, and sports massage. A decorated powerlifter, he set a world record bench press in the Global Powerlifting Alliance Submasters category in 2015, has clinched multiple golds in Singapore’s national competitions and a public voice for weightlifting with numerous interviews and PR features championing the benefits of the sport.