🧠 EMPLOYEE UPSKILLING | AI READINESS
Enhancing divergent thinking
Big ideas beyond brand: Upskilling teams for creative problem solving
🔍 Why it matters
In communications, creative ideas are sinking in ad formats and creators are gig workers for tech to supply content, yet critical and divergent thinking can ignite creativity in all aspects of business and life.
Cultural icons show us better than anyone how to design for behaviour change. Look at Da Vinci, Warhol, The Beatles, Syd, Jane, Iyengar, Bowie, Yayoi, and Beyonce - they changed the world we live in. Above all, we enjoyed it.
HITMXE unlocks living business ideas for teams by cultivating the four quadrants of transformation: realism, resilience, divergence, and convergence. Ideation isn’t just a step in a process, it’s how to fall in love with a problem.
“You don’t listen to a song to get to the end of it”
👥 Who is this for?
1️⃣CMOs and Marketers escaping format fatigue and the sea of sameness
2️⃣Creative and Product leaders designing for true innovation not campaign adulation
3️⃣ Founders and innovators building cultures with clear purpose
4️⃣L&D Leaders embedding creative resilience.
🔮 What we explore
1. The role of tension in creativity
Conflict as fuel, not dysfunction
Orchestrating productive disagreement
Open and closed forums to suit personalities not egos
Building “teamship” rules for safety and stretch.
2. Persistence as a creative muscle
How ideas die from distraction
Rituals for sustaining ideation
“Blowing up the balloon of good luck”
3. Focus in a distracted world
Reconnecting with purpose
Designing for clarity under pressure
Meaningful Transformational Focus framework
4. Brand as an investment not a trade
Shifting away from reactive, volatility‑averse, and short-termist signals
Allocating capital according to risk appetite, time horizon, and strategic intent
Working with finance to create genuine accountability for marketing and brand
Taking creative bets where there’s most headroom for growth.
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Engagement format examples
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“Meaningful Transformative Focus”
Falling in Love with the Problem
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“Living business ideas”
Convey your value proposition to the marketplace
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“Challenger brands don’t need archetypes”
With the right mindset, organisations can choose their own story.
💭 Final thought
Divergent thinking isn’t a soft skill, it’s a survival skill. We help teams build resourcefulness; the emotional intelligence and strategic infrastructure to sustain creativity under pressure. To nurture creativity means to embrace the inconvenience that people can be weird and they have tendency not to agree. Ideation is messy. It’s time we all got our hands dirty!