Future-fit Story:
Food Company
Propose a bespoke model that can achieve category competitiveness and growth in the digital age.
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Reveal
The ambition was clear; increase leads by almost 100% over three years, whilst maintaining an 8% lead conversion rate, generating double digit millions of incremental digital revenue. There was a big disconnect between ambition and ability.
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Release
Forming an in-house organisation called Commune; purpose-built to bring together different digital capabilities with Taste & Nutrition functions to strengthen collaboration, performance and innovation goals. A functional vision of “inspiring and nourishing the entire customer lifecycle.”
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Retrain
A blueprint was developed to shift from foundational to business-cultural digitalisation, built around five modules. Setting up Commune to guide acceleration, Digital Demand Generation via performance media, an Agile Content Studio and Account-Based CRM built around a CDP installation.
HITMXE®
moment of truth
Sizable ambitions met with formidable barriers. The company couldn’t win on buying scale because of bigger competitors with deeper pockets. Nor would it win on speed, because digital capabilities were stuck in a foundational mode.
The solution was a combination of precision and acceleration to focus and organize efforts across the customer lifecycle.
Who can the HITMXE® method help?
Startup
From startup to upstart
You are a founder or an investor that needs help to conceptualise your venture into a “Minimum Lovable Product’ with a clear, transformative problem statement and Go-To-Market strategy.
SME
From growing pain to gazelle
You are a business leader looking for ‘common sense’ SME digitalisation playbook galvanising CX, sales, marketing, channel and technology goals into a prioritised and budgeted digital initiatives roadmap.
MNC
From end-up to upend
You are a CMO, CHRO, CIO or Product Owner that needs a design strategy for the network economy and a way of reframing challenges in organisations already executing transformation or CX initiatives.
Events
From future fear to future-fit
You are a conference, event organiser, speaker bureau, client or L&D lead looking for an engaging expert speaker to present a keynote, join a panel, facilitate a workshop or author thought leadership on topics driving business discourse.
Get In Touch
Please send a message if you want to find out more about the HITMXE™ solution, or if you have any feedback, requests, ideas or partnership opportunities, it would be lovely to hear from you!