Future-fit Story:

Creative Company

Deliver the first fully integrated credentials for sign-off by the UK Executive Team.

  • Reveal

    The business had rightly focused on GTM guidelines to satisfy increasingly sophisticated client integration needs - which is a fundamental – there was a missing link about how to then realise innovation outcomes. Innovation will not happen as a direct outcome of integration. Two critical outcomes had been conflated that needed to be tackled in parallel.

  • Release

    The meaning of innovation had been lost in a sea of slides. It was time to reclaim it. Working alongside the ELT and SLT to align the needs and perspectives across the gamut of capabilities with the strongest client needs found in VOC, a narrative formed. Ensuring that the global proposition was not treated as nice-to-have and innovation meant helping clients find their competitive edge.

  • Retrain

    Alongside the narrative, emphasis was placed on innovation architecture and systems. Existing systems were all traditional, sequential, waterfall. As a champion for innovation and openness, rather than creating more bespoke integration processes, a clear recommendation was for the ELT to select proven systems like the double diamond to drive integration and innovation outcomes.

HITMXE®
moment of truth

Despite claiming innovation as its mission, there was limited definition or articulation of “innovation” and this disconnected the business narrative from a set of driving problems relating to innovation outcomes.

Many layers of inspiration messaging existed that when used together were distracting from the mission and from needs expressed by clients in the company’s own VOC research.

Future-fit businesses of all scales that have broken through their specific barriers to change and grasped their future potential.

Who can the HITMXE® method help?

Startup

From startup to upstart

You are a founder or an investor that needs help to conceptualise your venture into a “Minimum Lovable Product’ with a clear, transformative problem statement and Go-To-Market strategy.

SME

From growing pain to gazelle

You are a business leader looking for ‘common sense’ SME digitalisation playbook galvanising CX, sales, marketing, channel and technology goals into a prioritised and budgeted digital initiatives roadmap.

MNC

From end-up to upend

You are a CMO, CHRO, CIO or Product Owner that needs a design strategy for the network economy and a way of reframing challenges in organisations already executing transformation or CX initiatives.

Events

From future fear to future-fit

You are a conference, event organiser, speaker bureau, client or L&D lead looking for an engaging expert speaker to present a keynote, join a panel, facilitate a workshop or author thought leadership on topics driving business discourse.

Get In Touch

Please send a message if you want to find out more about the HITMXE™ solution, or if you have any feedback, requests, ideas or partnership opportunities, it would be lovely to hear from you!