State of the ART
Oliver Spalding at Future Proof// by Mediacorp Singapore
Thanks to Mediacorp Pte Ltd for hosting a second session of Future Proof// and Guan Hin Tay for being a great co-presenter. From government agencies last month, to a packed theatre of brand-side marketing audiences this time round.
This was one of the most enjoyable keynotes I’ve done in recent years, because it felt real and hopeful.
Scroll down for the full keynote.
Whilst the role of purpose, sustainability, responsibility and impact are hotly debated in the boardroom, no one can deny their importance and we have seen enduring shifts in behavior through Covid-19.
Behavior change doesn't have to make you feel like you're going loopy when inspiration can be designed into each step of a growth loop, because a change of heart can lead to a change of behavior and can change our world.
✅Find the right audiences – Be bold to win attention
✅Know what motivates people – Facts tell, stories sell
✅Share on the right platform – treat people with empathy, as individuals.
“The best and happiest of living is like playing music.”
