Case Studies

Companies with the courage to challenge their status quo; working through their complexities, releasing pain points and realising future potential.

Future-fit organisations outperform their peers through their realism, resilience, divergence and coherence.
  • Case study Healthcare

    Healthcare Company

    The global mission of the business is to transform precision medicine. Despite now having best-of-breed technologies, key activities across Asia Pacific were still handled manually. Change meant reconnecting with patient outcomes and reducing technology resistance.

  • Case study Taste & Nutrition

    Food Company

    Sizable ambitions met with formidable barriers. The company couldn’t win on buying scale in Southeast Asia because of bigger competitors with deeper pockets. Nor would it win on speed, because digital capabilities were stuck in a foundational mode.

  • Case study Creative

    Creative Company

    While claiming innovation as its global mission, there was limited definition or articulation of “innovation” nor systems to enable it in UK operation. This disconnected the business narrative from a set of driving problems relating to the full spectrum of innovation outcomes.

  • HITMXE® Future-fit story: helping a gym that prided itself on real results to distill the essence of its brand into a competitive proposition, to win over new audiences.

    Weightlifting Gym

    A mission-critical process to define a clear brand stance and purpose for an innovative hybrid gym in Southeast Asia. The downside of being versatile is that it is difficult to explain. The solution was to distil the brand’s unique combination into a superpower formula.

  • Motorcycle OEM brand loyalty case study.

    Motorcycle OEM

    The brand has relied on nostalgia, selling iconic large capacity bikes in the UK with heavy associations to vintage cool icons. Relying solely on premium, heavy, expensive bikes was a trap for diversified loyalty, as was traditional programme-style loyalty.

Pain gets in the way. 

Pain narrows focus. It clouds our judgement, boosts stress levels and forces us into the quickest of fixes.

People in pain can’t see the big picture. That means we can’t always start with a visionary strategy, without first treating the presenting problem. Our analysis revealed ten key sources of pain. We address them quickly and systematically.

The image displays a dark background with the text 'The Fourth Way of Futurism' in the center. Below the text, there is a colorful, stylized logo or design. The bottom of the image includes a copyright notice for Oliver Spalding, dated 2026.

Get in touch to arrange an initial diagnostic session to start the process, reveal which source of pain is responsible for impinging your potential.

What happens next?

Because Openness is a precondition of our work, the HITMXE® method is fully adaptable. Whatever the work and wherever we begin, the method provides clear next steps that remain modular, flexible and responsive to all capacities.

Based on our analysis of global businesses that successfully transform, being future‑fit means strengthening four more attributes: Realism, Resilience, Divergence and Coherence. Organisations that have these attributes build cultures of enthusiasm — and consistently outperform peers over time.

Diagram with overlapping circles and text discussing approaches to managing and solving underlying problems, including questions about how to turn problems into lasting positive practices and understanding the presenting problem causing growing pain.

In a complexified world, we help people find their courage and make change last.

Let’s work together.