🧠 ORGANISATION DESIGN
Creating cultures of enthusiasm
Reframing mindset and agency in a world caught up in crisis-mode
🔍 Why it matters
Today's entertainment is fixated by the dystopian. Unrealistic expectations of change distort perception to pessimism and fatalism. Yet a change of heart can change behavior and the world. More than anything else, our expectations determine our reality.
Behavior change is often framed as a grind toward utopian goals - silver bullets, moonshots, and magical thinking. At Humans In The Machine, we reject that narrative. To embrace futurism we need cultures of enthusiasm.
We build cultures of enthusiasm that embrace complexity, honor self-interest and group-interest, and make possibility feel as compelling as collapse.
“The real task is to make possibility culturally sticky.”
👥 Who is this for?
1️⃣ Change Leaders seeking emotionally resonant transformation
2️⃣ Futurists & Strategists tired of techno-utopianism and neo-feudal fatalism
3️⃣ HR & L&D Teams designing behavior change that actually sticks
4️⃣ Media & Brand Architects crafting narratives of agency and optimism.
🔮 What we explore
1. The trap of silver bullet thinking
Why simplicity seduces in complex times
How utopianism masks systemic dysfunction
Replacing magical fixes with outcome-oriented design
2. Enthusiasm as the fuel to overcome obstacles and find solutions
Optimism, without action, can become passive wishful thinking
A philosophical scaffold for everyday agency
Designing change that feels human, not heroic
3. Transparent metrics that hardwire individual and collective enthusiasm
Measuring cooperation and collaboration as co-equal forces
Recognizing intangible impacts and emotional resonance
Building dashboards that reflect teamship, both autonomy and alignment.
🛠️
Engagement format examples
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“The Case for Enthusiasm”
Reframe behavior change through emotional design and agency
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“Death to Fatalism”
Why dystopian aesthetics distort transformation
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“Agency Index”
A measurement tool for emotional resonance and cultural readiness
💭 Final thought
Enthusiasm isn’t naïve, it’s strategic. It’s the emotional foundation that makes growth sustainable. At Humans In The Machine, we help organizations build cultures where possibility is practiced, not just imagined. Because enthusiasm provides the energy that anyone can charge-up to overcome obstacles and find solutions, even when facing setbacks or failure.