Are you suffering from a crisis of meaning? You are actually one of the lucky ones. It might not feel like it, but it’s a sign that you have more resources to make use of. Meaningful Transformational Focus and how empathy opens our eyes to defining meaningful problems where we can actively participate.

The mood in the UK could be described as bleak. Entering into 2025, I set about trying to understand why. Is the economy really as bad as what I see, read and hear? The article is based on an analysis of the UK using ten macro-economic data points versus the world's top 30 economies.

Are you suffering from a crisis of meaning? You are actually one of the lucky ones. It might not feel like it, but it’s a sign that you have more resources to make use of. Introducing Meaningful Transformational Focus and how to keep your eyes on the prize in a world that rewards negativity.

In the last 25 years, USD $13-25 billion was pumped into acquiring the gold standard of digital, experience and design businesses. Yet more billions into undisclosed deals. If they weren’t already part of a brave new future for clients and reshaping the agency industry, then what went wrong?

In the era of the unfixable problem, what if we consider difficult scenarios in a more human, relatable way? Can this help us to resolve the least bad outcome, survive, reconnect and recover? - cons versus cons is one such technique. It is simple, universal. It doesn’t require training, only courage.

On November 28 2025 under 16s will be banned from social media in Australia. As a short-term measure that makes Big Tech gatekeepers sit up and take notice, it could make a difference, if other countries follow suit. That would allow time to develop a more coordinated, evidence-based and systemic solution.

It must be so tempting to simplify human mindsets down to binary thinking, or the 'either-or fallacy' and the false dichotomy. This has been accelerated by attention, the content supply chain and success of clickbait. If you can’t beat them join them, right?

How many times have you seen people give up just as they were about to make a breakthrough? Persistence means pushing through challenges, setbacks, and failures, even when it feels impossible. In those Sisyphean-feeling moments when we might consider giving up, what could be a simple reminder about the opportunity of persistence?

What is the role of divergent thinking in creativity. Where does it comes from and how to encourage it? Building high performing creatively skillful teams has to mean more than just combining skills and specialisms. It requires understanding how different people respond to problems on a personal level.

There is a growing body of research about how our brains perceive subjective reality. Brian Cox said it neatly "everybody has a different perspective on life, and none of those perspectives are right." Representing the voice of business and brands is becoming more distorted, raising and urgent need for self-reflection.

In humans, attention-seeking can be an ugly behaviour. In the attention economy, we see pretty clear signs that ugliness is still on trend. Instead of capturing more attention, ask how do we create better focus?

Thanks to Mediacorp for hosting a second session of Future Proof// and Guan Hin Tay for being a great co-presenter. From government agencies last month, to a packed theatre of brand-side marketing audiences. This was one of the most enjoyable keynotes I’ve done in recent years.